Myths & Benefits
Myths About Video and Digital Marketing
The Cost Myth
Many companies believe the cost of a high quality promotional video is simply out of reach. Not true! Coastal Video offers cost-effective video solutions for any budget.
The "It's too difficult" Myth
Coastal Video Technologies offers full-service video production. Whether your production needs call for scripting, camerawork, editing, graphics, music beds and voice talent, duplication or packaging, our talented, experienced team will work closely with you every step of the way.
A professionally produced video will engage and hold the viewer's attention better than any other medium.
Using video to promote your products or services will give your company a competitive edge.
Video brings the viewer right inside your facility to see the entire production process, including the quality of materials and workmanship that goes into your company's products. While you may not be able to get every prospect to come and see your facility, with video you can!
A professionally produced video is always designed to complement your existing website and printed materials.
Today's "visually literate" society gets most of its information from television and the Internet: Marketers are now realizing that video is the medium of choice and streaming video over the Internet is the preferred distribution method.
Video saves time because your message is presented faster. A business study showed that video speeds up buying decisions by 72%. With video, you have complete control of your message. Viewers are presented just the information you want, in the exact order you want. Video never has a bad day. A sales person can't always be at their best, but with a professionally produced video, your sales points are presented with the same professionalism and enthusiasm every time.
Benefits of Video and Digital Marketing
Integrating video technology into your marketing strategies will yield many benefits.
Here are just a few:
Uniqueness: Studies show that most people will view a videotape, even if simply to satisfy curiosity. You can expect your video will be seen by nearly everyone you distribute to.
Reduce Travel Costs: No need to pay a salesperson to travel cross-country to sell your products. Video is a visually stimulating, cost-effective way to communicate with your prospective customers.
Retention: People remember 20% of what they see, 45% of what they hear and 75% of what they see, hear and do. Video will show your product or service in action.
Convenience: The viewer can watch your video when convenient and at their own pace.
Standardization: Video ensures every viewer will see identical information.